The Seventh Annual Small Business Summit is New York’s premier event for small business owners. Over 500 attendees networked with fellow decision-makers, learned cutting edge ideas during seminars and talked with sponsors offering the newest products & services available to help their small businesses succeed.
Jeffrey Holmes Photography began capturing the spirit and energy of the event attendees, speakers and sponsors with his dynamic images at the first Small Business Summit in 2006. Upon viewing the images, Co-organizer Marian Banker, President of Prime Strategies remarked, “thanks so much for these wonderful pictures. They really do capture the essence of the day… everything looked great…as always.” Grant Wickes, Vice President of Business Development for Wasp Barcode Technologies, was a summit speaker and sponsor. Grant commented, “Jeffrey does great stuff!” The original organizer of the Small Business Summit, Ramon Ray, provided this appreciation of event photographer Jeffrey Holmes.
“I have worked with Jeffrey for many years to shoot photos for my events. One year, in an attempt to “differentiate” I used another photographer. The photos were focused and looked great – but there was NO LIFE. There was NO context. Jeff’s photos not only LOOK great (technically) but they bring to life whatever the subject he’s shooting and almost like magic the context around it. I know that when Jeffrey’s shooting every photo tells a story. I also like Jeffrey’s suggestions of how to make the background of the photos better – suggesting moving this, or adding light here and etc. He’s simply awesome and great to work with.”
“The Summit brought together hundreds of small business owners, entrepreneurs and vendors from around the tri-state area together to discuss their challenges and share their insights for growth,” says Marian Banker MBA, Co-Producer of the Summit and President of Prime Strategies. “While other events are downsizing, we moved to a larger space this year to accommodate our attendees and exhibitors and are thankful for companies such as Dell and Microsoft for their continued involvement as exhibitors and speakers.”
The Small Business Summit was held March 6, 2012 from 8:00 a.m. – 5:45 p.m.. Informative workshops and panels relating to small business. Topics to be addressed included: Real Businesses Getting Real Results with Technology; How Orabrush Used Creativity to Boost Sales, Inner Game of Prospecting; How to Overcome Sales Call Reluctance; 30 Minutes, 15 Tips – Success Tips from Local Gurus; and so much more. In addition, one small business will win the Summit’s Small Business Strategy Award.
“Our sponsors, exhibitors and speakers are all dedicated to helping small and medium size businesses thrive,” adds Banker “This year’s Summit gave our partners the opportunity to connect with more businesses while showing them how attainable the latest technology can be for their own unique business.” “With a growing roster of speakers which currently include, Scott Hintz of Tripit, Austin Craig of Orabrush, and Connie Kadansky of Exceptional Sales, attendees will find the information inspiring and relevant to their business,” adds Ramon Ray, Co Producer of the Summit and editor of SmallBizTechnology.com.
Here is the complete program of presentations and panel discussions along with bio’s featured at this year’s Summit.
Beyond the Hype — What You Need to Know About the Cloud. Online software, or cloud computing is no longer a fad. It is proven critical for business success. This panel addressed understanding why it’s important, what to watch out for and how to leverage online software for your business. Moderated by Rhonda Abrams, USA Today columnist, small business advocate and adviser, and included panelists Laurie McCabe, Analyst at SMB Group; Bill Odell with Dell Cloud Business Applications; and Kathleen Q. Fable of Quinn Fable Advertising.
A presentation by Austin Craig of Orabrush entitled How Orabrush Used Social Media & Creativity To Attract Walmart’s Attention. Orabrush used creative video, low cost advertising and a boat load of creativity to astronomically grow their business. Austin Craig, Orabrush tells you the secrets of their success.
In addition to being the first spokesman for Orabrush, Austin Craig has been part of the creative marketing team there since the company’s launch over two years ago. His entrepreneurial streak began at college (Brigham Young University, Go Cougars!) when he designed and sold shirts featuring the University President. After selling almost 30,000 shirts, he decided it was time to get back to school and earn a degree from the University.
Wendi Caplan-Carroll, Constant Contact presented Tech Tools for Online Marketing. Wendi spoke on how to use specific tools and strategies to get more customers and keep the ones you have.
Gizmos and Gadgets for Ultimate Business Productivityby Grant Wickes of Wasp Barcode Technologies, is a lover of tech productivity gadgets unveils his tool bag of goodies for business productivity.
Grant Wickes excels at helping companies understand market opportunities, develop products and craft marketing programs that drive profitable growth and business value. As an advocate of customer-focused activities, Wickes enjoys interacting with customers, partners and prospects in the pursuit of mutually beneficial solutions.
Lessons from a Customer Service Ninja. Without customers you have no business. Without great customer service you’ll have few repeat customers. The session revealed the strategies and insights of how Bonobos endears themselves to customers. John Rote of Bonobos was joined by Bill O’Dell of Dell Cloud Business Applications for discussion and Q&A on customer service.
Strategy Award. BUMI (Backup My Info!), the premium provider of off‐site managed online backup and recovery solutions for small to mid‐sized businesses is the winner of the 2012 Small Business Strategy Award. Now in its third year, the Small Business Strategy Award recognizes businesses that have developed and executed a strategy producing significant growth in profits or market share in their industry. “With technology helping businesses operate more efficiently, backup and recovery services are more vital than ever,” says Marian Banker, MBA, Co‐Producer of the Small Business Summit and President of Prime Strategies. “BUMI’s approach to delivering best‐of‐breed backup and recovery solutions exclusively for premium professional service firms, combined with superior customer service exemplified why they should be this year’s winner. Every business needs a great product but having a complete solution including how they uniquely service their customers, is the key differentiator,” adds Banker. “We feel honored to be presented with the 2012 Small Business Strategy Award,” said Jennifer Walzer, CEO of BUMI. “This award emphasizes how strategy combined with execution of that strategy can enable small businesses to prosper and overcome the many challenges faced every day. BUMI is proud to be recognized for our achievement, and I thank my team for their tremendous execution of our company strategy of taking care of professional service firms’ data.”
Lunch Keynote: Persuading Customers To Buy by Leveraging Their Friend. It was a stimulating, energized and informative presentation by John Lawson of ColderICE. He shared how to use social media to persuade customers to buy from you through the influence of their friends.
Listening to Customers and Hiring Smarter: A Lesson in Success presented by Scott Hintz of Tripit. Scott Hintz has built and sold two successful companies including Hotwire.. He spoke about the secret sauce of his success. Humility being one of the secrets.
What We’ve Learned from Small Businessesincluded Loren Feldman with the New York Times and Gene Marks of Marks Group and a NY Times writer. The discussion topics highlighted the best practices and challenges from the pages of New York Times small business coverage.
Inner Game of Prospecting: How to Overcome Sales Call Reluctance. Connie Kadansky of Exceptional Sales Performance She spoke about how selling is not easy, in fact its one of the hardest things for many business owners. This session focused on how to sell more with the benefit of even liking sales. Then Shannon Duffy of Salesforce.com presented Tools for Sales Success. Once you know how to sell it’s important to use the right tools. This session provided an overview of the top tools available to boost sales.
Complete details of the event can be found at the website http://www.smallbiztechsummit.com.