Small Business Summit brings technology solutions to business by event photographer New York Jeffrey Holmes Photography

Christopher McCann, President of 1-800-Flowers, explains how a single flower shop in Manhattan became the world's largest florist with revenues expected to exceed $1 billion. Small Business Summit 2011 at Digital Sandbox in New York. (Jeffrey Holmes/JeffreyHolmes.com)

Christopher McCann, President of 1-800-Flowers, explains how a single flower shop in Manhattan became the world

The Sixth Annual Small Business Summit, sponsored by Dell Computers, was a special environment where small business owners meet their peers and learn from vendors offering cutting edge technology for small business. Attendees learned, shared and connected with both old and new relationships. This year featured Chris McCann, President of 1-800-Flowers and Jim Fowler, CEO/CoFounder of Jigsaw, plus panels of experts, interactive sessions and networking with exhibitors. Sponsors gave away some fabulous prizes. The event was was organized by Smallbiztechnology.com and Prime Strategies and held at Digital Sandbox in New York. The event photographer for the 5th year was Jeffrey Holmes Photography, a respected business event photographer New York producing great event photography.

 

The  Small Business Summit also presented the 2011 Small Business Strategy Award and Hot Tech Demo winners on at Digital Sandbox in New York City. Winner the 2011 Small Business Strategy Award, ath Power Consulting, a leading financial services market research and strategy firm. Shady Grove Eye and Vision Care and Great Bear Auto and Body Shop were named as runner up winners for this award. Twisplays, a technology firm that allows you to conveniently display whatever Twitter streams you desire from a larger LED screen, has been named the winner of the 2011 Hot Tech Demo. “This award recognizes and honors businesses that have developed and executed a strategy producing significant growth in profits or market share over the past few years,” says Marian Banker, MBA, Co‐Producer of the Small Business Summit and President of Prime Strategies. “ath Power Consulting is an excellent example of success using the strategy of finding and leveraging their opportunity in a market downturn” adds Marian Banker. “We feel honored to be presented with the 2011 Small Business Strategy Award,” said Frank Aloi, President and CEO of ath Power Consulting. “As the downturn in consumer sentiment continued in financial services, we knew that analyzing and improving the customer experience would ‐ or certainly should ‐ be a top strategic priority in the U.S. banking industry. Our goal was to prove how ath Power could help financial institutions rebuild sustainable profitability, trust in the market and return to high performance by using our solutions. We achieved that goal by implementing a solid business strategy, ultimately leading us to increased customer retention and profits. ath Power is proud to be recognized for our achievement.”

Ken Weyel of Microsoft Advertising presents his insight into web marketing at the Small Business Summit 2011 at Digital Sandbox in New York. (Jeffrey Holmes/JeffreyHolmes.com)

Ken Weyel of Microsoft Advertising presents his insight into web marketing at the Small Business Summit 2011 at Digital Sandbox in New York.

“I am so pleased again this year that the ‘Hot Tech’ demo segment has received such a great response,” says Ramon Ray, Co‐Producer of the Summit, Editor & Technology Evangelist of Smallbiztechnology.com. “Small businesses want to see how technology can transform within their business and budget and Twisplays is a perfect example of this. Providing any business the ability to extend their brand and messaging by leveraging their existing Twitter stream is a perfect example of how to expand to a larger audience without breaking the bank”, adds Ray. “We are excited to be named the 2011 Hot Tec Demo Winner, says Joshua Persky, CEO of Twisplays. Our goal is to help businesses promote their brand and increase sales by leveraging existing social media marketing programs, in this case with Twitter.” During the Summit, each of the winners will showcase and tell how their products help a growing business and why it’s important. To learn more about the Summit or these business owners, visit smallbiztechsummit.com

Ramon Ray moderates a panel including Matthew Weiss, Traffic Ticket Lawyer, Andy Steuer of Deluxe and Ken Weyel, Microsoft Advertising. They shared their views on how to achieve outstanding.growth using online marketing techniques.Small Business Summit 2011 at Digital Sandbox in New York. (Jeffrey Holmes/JeffreyHolmes.com)

Ramon Ray moderate a panel including Matthew Weiss, Traffic Ticket Lawyer, Andy Steuer of Deluxe and Ken Weyel, Microsoft Advertising. They shared their views on how to achieve outstanding.growth using online marketing techniques.Small Business Summit 2011 at Digital Sandbox in New York.

Event Photographer Comment: Digital Sandbox is a great venue for technology events. WiFi is available for attendees. From a photographer’s perspective, the lighting is substandard. The room used for the exhibition hall is dark with the spot lighting, exposed ceiling with vents and conduit painted black. This is not a great environment for bounce flash lighting. I make it work by shooting manual strobe and over powering the ambient light. Exposure and color correction is adjusted in post production of RAW files. The rooms where presentations and programs are generally held have white ceilings with fluorescent lighting and make photographing the speakers easier. However in the end, program producers should consider adding supplemental lighting to the stage area.

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