NOLCHA Fashion Week’s Fashion Lounge is always fabulous for an event photographer.

NOLCHA Fashion Week features the Fashion Lounge and Ramon Singer.

Nolcha supports the growth of ethical fashion and celebrate independent fashion brands. Jeffrey Holmes, phtotographed the event for NOLCHA.

Nolcha Fashion Lounge featured Ethical Fashion Designers. Free makeovers by Paul Mitchell in foreground.

The Nolcha Fashion Lounge took place on February 10th at the Empire Hotel Rooftop located at 44 West 63rd Street (between Broadway & Columbus Ave), from 12pm to 6pm, and was  followed by a networking cocktail party from 7pm – 9pm. Photographing the designers and the cocktail event was Nolcha photographer, Jeffrey Holmes Photography. Jeffrey is a well respected corporate event fashion photographer in New York.

Nolcha continues to support the growth of ethical fashion and celebrate independent fashion brands who hold to sustainable, organic and eco-friendly fashion standards.  Nolcha is an award-winning leading global platform advancing the business of independent fashion designers and retailers via social e-commerce, fashion week events and an educational video portal.

Celebrity style expert Jess Zaino with Ramona Singer touring the Nolcha Fashion Lounge..Nolcha supports the growth of ethical fashion and celebrate independent fashion brands who hold to sustainable, organic and eco-friendly fashion standards.  Nolcha is an award-winning leading global platform advancing the business of independent fashion designers and retailers via social e-commerce, fashion week events and an educational video portal. (Jeffrey Holmes)

Celebrity style expert Jess Zaino with Ramona Singer, cast member of Bravo network's Real Housewives of New York City, touring the Nolcha Fashion Lounge..Nolcha supports the growth of ethical fashion and celebrate independent fashion brands who hold to sustainable, organic and eco-friendly fashion standards. Nolcha is an award-winning leading global platform advancing the business of independent fashion designers and retailers via social e-commerce, fashion week events and an educational video portal.

Deborah Pokallus, Founder of Bel Esprit Showroom comments: “Bel Esprit is thrilled to be back again with Nolcha Fashion Week and we are very proud to bring the best of ethical fashion to the event and support the work of ethical designers from around the globe.”

Here is a highlight of the collections who were apart of the fair trade movement for fair labor/wage in their manufacturing and/or ecological and fair trade materials showcasing at the Nolcha Fashion Lounge.

Featured Designers:

Ailin: meaning = “compassion for nature” multi-functional high wearabilityintegrates sustainability progressive blend of fashion and function environmental responsive eco-friendly fabrics natural and organic label  Check out Ailin’s Profile

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Alberto Parada: award winning jewelry simplistic natural beauty quiet boldness delicate composition of architectural form environmentally and socially responsible ethically sourced gems, conflict-free diamonds, and reclaimed gold  Check out Alberto Parada’s Profile

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House of Tammam: semi-couture and couture exclusive luxury eco fabrics organic and Fair Trade cotton bamboo and recycled fabrics made under fair trade conditions immaculately tailored womens evening and occasion wear newest innovation in the eco luxury market ready to wear bridal

Check out House of Tammam’s Profile

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room to roam: new breath of freedom Munich fashion label the search for individuality fresh design and sustainability fuse creativity, curiosity and boldness with the finest ingredients certified organic materials philosophy of ecotrade and fairtrade fashion avoids artificial constructions

Check out Room to Roam’s Profile

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REY: timeless quality in part from nature but a major part from the fabrics and yarns themselves be worn and celebrated color schemes come from nature Emphasize is on fluidity and draping high quality fabrics and attention to detail.

Check out Rey’s Profile

Designers Names: Helga Lilja Magnúsdóttir
Label: Helicopter
Website: www.helicopter-clothing.com
Vision: Helicopter is a high street fashion label from Reykjavík, Iceland.  Helicopter’s main goal is creating comfortable, yet sexy clothing both for everyday and evening wear. Partly inspired by ancient Incan and native American patterns, the FW 2011-12 collection combines geometric cuts with subtle sexuality. Working with viscose and sheer mesh to enhance parts of the body that are flattering.
Helga Lilja, the designer of helicopter, graduated from the Icelandic Academy of the Arts in 2006. She worked as tailoring and fitting manager/assistant designer for the streetwear label Nikita. Now she is working on her own line and loving it.
Helicopter is a young label which aims high.

Check out Helicopter’s Profile

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